Thursday, August 19, 2010

9:00 am - 4:00 pm

The ITRI hosted a Seminar on Social Media in Business.  Social Media has become a more important way people are sharing their lives online. Not only are they talking about their personal lives, but they're also talking about brands and products and influencing customers' buying decisions.

This course delivered a greater understanding  about social media by answering questions such as: What is social media and why is it important? What types of social media are there? How do I develop a social media strategy for my organization? 

Collin Condray is a social media professional with a passion for the digital space. He is currently a Digital Strategist at Saatchi and Saatchi X and has been involved in web development for 13 years. He has also worked in the retail analysis field as a business analyst for 3M on the Wal-Mart account and as a category manager for Tyson Foods on the SuperValu account. Collin is a graduate of the University of Arkansas with a MBA and BS degrees in physics and mathematics.

Agenda/Topics of Discussion:   Social Media 101 POST Methodology ROI Calculations  Social Media Best Practices/Case Studies Outward-facing Social Media Marketing Sales Customer Support Inward-Facing Social Media Human Resources Research and Development Legal and Ethical Considerations Future of Social Media: Location-based services

 Look for more programs like these hosted by the ITRI.